Home Care Marketer

We are seeking a motivated and experienced Home Care Marketer to join our team. As a Home Care Marketer, you will be responsible for identifying and bringing in new clients to our home care agency. You will utilize your expertise in the home care field to establish and maintain relationships with potential clients, families, and referral sources. The ideal candidate will have a proven track record of success in client acquisition within the home care industry.

Responsibilities

- Develop and implement strategic marketing plans to attract new clients to the home care agency.

- Identify and target potential clients, including individuals in need of home care services and their families.

- Build and maintain relationships with referral sources such as hospitals, nursing homes, assisted living facilities, and physician offices.

- Conduct outreach efforts to promote our services and differentiate our agency from competitors.

- Collaborate with the admissions team to facilitate the intake process for new clients.

- Stay informed about industry trends, competitor activities, and regulatory changes to adapt marketing strategies accordingly.

- Track and analyze marketing metrics to assess the effectiveness of marketing efforts and identify areas for improvement.

- Represent the home care agency at community events, networking functions, and industry conferences.

Qualifications

- Minimum of 2 years of experience in marketing or sales within the home care industry.

- Strong understanding of home care services, including but not limited to personal care, companionship, and skilled nursing.

- Proven ability to generate leads, build relationships, and close sales.

- Excellent communication, negotiation, and interpersonal skills.

- Ability to work independently and as part of a team in a fast-paced environment.

- Proficiency in Microsoft Office Suite and CRM software.

- Valid driver's license and reliable transportation.

If you are a results-driven individual with a passion for making a difference in the lives of others, we encourage you to apply for the Home Care Marketer position at A Peace of Mind Caregivers.